3D Animation Studios | What Goes On Behind Those Closed Doors
Many people are confused when they see the word ’3D’ tagged on in front of the words ‘Animation Studio’. Although animation has been with us for as long as a few decades now, the concept of animation still seem pretty much magical to the layman. ‘How do you make drawings come alive on screen?’ is what they usually ask. With the invention of 3D animation technology, the concept of animation becomes even more hazy and mystical to the layman. They still refer to 3D animation as ‘drawing’ and know not a thing about the process that goes on behind 3D...
read more8 Reasons Why You Should Use an Animated TV Commercial
There is an increasing trend for businesses to gravitate towards using animation for their commercials, and for good reason too. This article discusses some of the more popular reasons why business marketers are doing that. If you aren’t one of these savvy folks, hopefully after reading this article you will be one of them. 1. ‘Live’ adverts require actors and models, and they can be hard to schedule if they are popular. This can be a problem if they fall ill, go out of the country or busy with other assignments. 2. Popular actors and models can be expensive to hire. Some...
read moreHow Animation Can Help Sell Products and Services
In my work I have many clients ask me what 3D animation can do for them. I always tell them – loads. 3D animation is really one of the most versatile sales presentation medium available to a business and if harnessed well, can mean an increase in sales for any product and business. Many marketing managers did not learn the power of using new media in school. The lecturers were usually more familiar with traditional marketing media like live action TV commercials and paper adverts because when they were younger, that’s all they had. But nowadays, there’s the internet as a...
read moreCharacter Licensing for Your Product? Forget Mickey and Bob!
If you manufacture toys and apparels for kids and young adults, then you may have at some point in time thought of licensing a cartoon character to use on your products. Such a licensing deal involves you licensing the rights from the owner of the cartoon character to place images of the character on your products. In return, the licensor (character owner) receives a royalty off every product you sell. Obviously, your products will enjoy a much higher volume of sales as opposed to having no character licensing in place. People tend to buy ‘character-licensed’ products as a...
read moreProducts and Services that can Benefit through Cartoon Character Licensing
Many businesses are unaware of the benefits that a good character licensing partnership can bring to their businesses. They are always more concerned about the upfront licensing fees they have to pay, but many fail to recognize the profits and brand longevity a good licensing deal can bring to them. This is why some businesses have been doing licensing deals consistently year after year. The attractiveness of cartoon characters cannot be doubted. There are many products and services that can benefit through cartoon characters licensing. In this article I would like to discuss some examples...
read moreWhat Clients Really Need to Know About Animation Studios
I might lose some clients for writing this article, because the very first thing I am going to tell you is that most animation companies dislike their clients. Yup, you did not read me wrong. I said – most animation companies dislike their clients. Before you close this window in a huff, please allow me to justify my statement. First, I need you to notice that I used the word ‘most’. I need you to hold this in your memory before you read on. I need to be perfectly honest here. Clients can be painfully ignorant sometimes. Although they are effectively our...
read moreIf You Can Write, But Cannot Draw or Animate…
Somebody posted a question on one of my popular articles titled 8 Steps to Producing a Cartoon Series. The question was short but simple and straight to the point. ‘Pls i need help in producing a cartoon.i can write but cant draw.how do i start?’. Brushing aside my doubt that this guy can write, I thought that it was a question whose answer should be shared, and therefore instead of answering directly to him I thought I would make it a blog post instead. So here it is. If you can write, but cannot draw or animate, what can you do to embark upon the path of cartoon...
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